
Avenew
Dawn is the first commercial tower to launch within the O1NE District masterplan, giving investors entry at the earliest stage of the district's development. This early position offers potential upside as future phases are released and the wider destination takes shape, a key factor for investors targeting long-term capital appreciation in Dubai's commercial property market.
Pricing is competitive relative to current Grade A commercial stock in Dubai, especially when weighed against the scale of the masterplan, the retail component, the strength of the development's leadership team, and the long-term growth trajectory of the location.
The payment plan follows a 50/50 structure, with handover scheduled for Q1 2030. This allows investors to spread payments across the construction period while locking in an early-stage position ahead of project completion. Unit sizes range from approximately 1,900 to 3,000 sq ft, offering flexibility suited to both owner-occupiers and investors seeking commercial assets in a growing district.
First tower advantage
Scarcity with approximately 70 offices
Large office sizes
Grade A office product
One million sq ft retail destination
Apparel Group partnership
Strong leadership team
Motor City growth story
Dubai South growth corridor
50/50 payment plan
Motor City continues to mature as one of Dubai's emerging commercial districts, supported by ongoing infrastructure improvements, a growing residential population, and rising demand from businesses seeking alternatives to more established commercial areas. The surrounding catchment area already supports a substantial residential base, giving businesses in the district a ready customer base and workforce from day one.
The location benefits from strong road connectivity and close proximity to major communities including Arabian Ranches, Tilal Al Ghaf, Dubai Hills Estate, and Motorsport City, all of which contribute to sustained commercial demand in the area. Strategically, Motor City sits between established Dubai and the long-term growth corridor surrounding Dubai South and Al Maktoum International Airport, positioning it to benefit from future infrastructure investment, population growth, and expanding economic activity across the wider region.
Al Maktoum Airport: 18km (27min drive)
Dubai International Airport: 25km (28min drive)
Downtown: 25km (22min drive)
Palm Jumeirah: 20km (25min drive)
Sports City: 3 km ( 5min drive)
Avenew Development is a Dubai based developer focused on creating design led communities that combine innovation, technology and modern lifestyle experiences. The leadership team is headed by Issam Galadari and Rasha Hassan.
Issam Galadari is one of the UAE's most respected real estate executives, having previously served as CEO of Emaar Properties and CEO of Ithra Dubai. During his career he has played senior leadership roles in some of Dubai's most significant developments, including the wider Downtown Dubai masterplan, home to both Burj Khalifa and Dubai Mall, as well as landmark projects such as One Za'abeel, Royal Atlantis and the Deira Enrichment Project. Few executives in the UAE real estate sector can point to involvement in projects of this scale and significance. His experience spans real estate development, asset management, hospitality and large-scale mixed-use destinations, bringing considerable credibility to the vision behind O1NE District. Rasha Hassan brings almost two decades of experience across banking and real estate. Throughout her career she has held senior leadership positions with major organisations including Emaar, Nakheel, Meraas and Dubai Holding. Her expertise spans sales, marketing, leasing, customer experience and commercial real estate, and she has played a key role in launching and marketing some of Dubai's largest master planned developments.
For investors, the strength of the leadership team is an important consideration, bringing together experience from some of the most successful real estate organisations and development projects in the UAE.
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