Dubai’s Ultra Luxury Market Set to Surge as Emaar Launches AED 100 Billion Emaar Hills Masterplan

23 Oct

Emaar Properties has announced a master-planned community valued at AED 100 billion, featuring 40,000 ultra-luxury homes.
The project, called Emaar Hills, sits beside Dubai Hills Estate and Dubai Hills Mall.
Within it, Dubai Mansions will offer residences from 10,000 to 20,000 square feet.
The community will include access to a championship golf course, wellness centres, retail, and landscaped parks.
Emaar has delivered over 122,000 homes globally since 2002 and holds 1.7 billion square feet of land.
Dubai’s prime residential market recorded over 1,500 transactions above AED 10 million in the third quarter of 2025.
Villas make up more than 70 percent of deals above AED 10 million.
Savills expects Dubai’s prime residential prices to rise by up to 9.9 percent this year.
The rise is fuelled by new millionaire migration, visa reforms, and limited luxury supply.
For overseas investors, Emaar Hills offers a mix of financial growth, lifestyle upgrade, and long-term security.

Dubai has no shortage of ambitious projects, but Emaar Hills stands apart for its sheer scale and intent. Announced as an AED 100 billion master plan with 40,000 ultra luxury homes, the development represents a new chapter in how Dubai defines high-end living — and how global investors view the city’s long-term trajectory.

A Shift Beyond Property

Emaar Hills is not simply a residential launch. It reflects Dubai’s growing alignment with global lifestyle trends — space, privacy, wellness, and community. Large format homes of 10,000 to 20,000 square feet are rare in most major cities, and in Dubai, scarcity often translates into resilience. The community’s integration of wellness facilities, retail, and green corridors adds another dimension to its appeal, making it as much about living well as investing wisely.

Strength of the Luxury Segment

According to Savills, Dubai’s prime residential market continues to outperform most global peers. Villas remain the strongest segment, driven by demand from wealthy residents and new international arrivals seeking permanence rather than speculation. Capital growth has been steady, with projections of up to 9.9 percent appreciation through 2025.

This growth is underpinned by limited availability of true luxury product. Few developers have the capacity or credibility to deliver communities of this calibre, which helps stabilise values even when the broader market fluctuates.

A Safe Harbour for Global Investors

Owning property in Dubai offers more than just a financial reward. The city offers long-term residency options, a favourable tax environment, and exceptional global connectivity. Its safety record, climate, and infrastructure have positioned it as a practical base for international business and family life. For many investors, that combination is increasingly rare.

Context Matters

Every market carries risk. Construction timelines, currency movement, and global sentiment all influence performance. Yet Emaar’s track record of delivery — from Downtown Dubai to Dubai Hills Estate — provides an element of security that most global developers cannot match. Its scale and experience reduce the uncertainties that often accompany large-scale off-plan investment.

Why Emaar Hills Matters

At 40,000 homes, Emaar Hills is one of the largest luxury communities ever planned in Dubai. It builds on the success of Dubai Hills Estate but extends its scope with a stronger emphasis on wellness and sustainability. The inclusion of a championship golf course, landscaped parks, and proximity to Dubai Hills Mall make it a complete ecosystem rather than a cluster of homes.

For overseas buyers, that translates into long-term desirability, rental stability, and easier resale potential. Well-managed master communities tend to preserve value and remain attractive for both residents and investors alike.

Timing and Perspective

Dubai’s market has rewarded early movers. Those who entered new communities at pre-launch or early construction stages typically achieved significant appreciation by handover. The same logic applies to Emaar Hills.

While global property markets in cities such as London and New York have stabilised, Dubai still offers comparative value. The city’s infrastructure growth, population expansion, and pro-investor policies continue to drive upward pressure on demand, particularly at the upper end of the market.

Investor Considerations

Financial Performance
Prime properties in Dubai are expected to outpace global price growth averages in 2025.

Rental Prospects
Demand for large villas and gated communities remains strong among affluent tenants, especially those relocating with families.

Lifestyle and Location
With its golf course, parks, and open green design, Emaar Hills adds lifestyle weight to its investment case.

Residency Advantage
Property ownership can support long-term visa eligibility, offering both security and flexibility.

Portfolio Diversification
Dubai offers exposure to a stable economy with growing global capital inflows, helping balance portfolios heavily concentrated in Europe or North America.

The Broader Market

The luxury tier in Dubai is expected to continue outperforming due to limited supply and increasing migration of global wealth. Large homes with space, views, and strong branding appeal to a client base that values privacy and permanence.

In contrast, mid-market apartments may see more moderate growth as new supply enters the market. The clear takeaway is that quality and location now matter more than ever.

Dubai’s overall trajectory has shifted from short-term speculation to long-term wealth placement. Regulation, transparency, and infrastructure have matured the market to a level comparable with established global hubs, though with higher growth potential and fewer barriers to entry.

Looking Ahead

Emaar Hills reinforces Dubai’s position as a leading global destination for wealth and lifestyle. The development’s mix of scale, quality, and ambition captures the city’s confidence in its next phase of growth.

For international investors, it signals that Dubai is not just maintaining its momentum — it is setting new benchmarks. Whether one views Emaar Hills as a home, a hedge, or a legacy investment, it represents the same message: Dubai’s luxury property story is still being written, and this project is its latest headline act.